PIXEL SOLUTIONS

WEBSITE DESIGN AND DEVELOPMENT

The Internet has replaced or augmented almost every interaction an individual has with a company, from gathering product information and making a purchase decision, to deciding to make an investment or take a job with a company. In many ways a company's online presence is defining brand perception and stakeholder experience. When properly constructed, a Web site can provide incredible return on investment and a positive stakeholder experience.

As we develop websites, we are guided by specific design considerations that will ensure a website that is visually and intelectually stimulating, target and action driven presented in a fashion that inspires, motivates and changes perceptions. Whether you are looking to build a strong corporate website, online communities, corporate blogs, podcasts or applications our work with modular Content Management Applications means that all sections of your website are built separately to ensure that you can change various aspects of your website like the design interface without requiring a total overhaul. Modular applications give you room to start small and grow over time where additions of new functions to your website are done without re-designing the whole website; a process that is both costly and time-consuming.

INFORMATION ARCHITECTURE /INTERNET STRATEGY/AUDIT)

Information Architecture makes the difference between a website that works and one that doesn’t. It brings to the forefront what expectations you have of your online visitors and provides a clear roadmap that can be used to measure success by reaching specific milestones set out in the document.

It looks at critical success areas such as website goals and objectives, risk management, content audit, target profiling, website marketing and provides a framework to measure success during the life of the website.

OUTSOURCED WEBMASTER

Spending time worrying about your website and keeping your content fresh will consume valuable time you could use to build your business and reach out to your intended audience. The Outsourced Webmaster Service gives you a team of web developers, web designers, creative writers and strategists who maintain and enhance your website's effectiveness.
We offer a variety of services depending on how much time is required for updates, analysis, and marketing. They range from simple page updates and link checks to full scope, website updates, content management/generation, and internet marketing.

Our promise to you is that we shall support you as you begin your journey to a successful website, partner with you as you grow and change, constantly advising you on new trends and ways to get the most out of your website.

INTERNET WRITING

Our content generation techniques are grounded in customer insight and use an editorial tone of voice to engage your customers, rather than marketing speak. The average person is exposed to 2,000 marketing messages a day, which makes breaking through to your customer harder than ever.

Print content is very different from Internet content largely because of the way the different recipients read it. When editing content for websites, we ascertain that it engages emotion, expresses opinion, invites interaction, commentary and debate, and most importantly, meets the needs of your target audience.

MANAGED EMAIL MARKETING

Send personalized Email marketing campaigns, newsletters, company newsletters, new product/service announcements, Invitations and Direct mail Promotions with our modern email software. Let our software automatically manage your opt-ins, opt-outs and track your email, providing a comprehensive set of real-time reports allowing you to accurately measure the effectiveness of every campaign you send. Keep track of who opened your email and when, what topics they were interested in, who forwarded it on to a friend, and much more. This way you can ensure your message goes to the individuals most likely to be interested in your offer.

SEARCH ENGINE OPTIMIZATION

Gain visibility on search engines through search engine optimization and search engine advertising programs.
Search Engines have become the number one tool for Internet users seeking information online. Holding a top position on today’s search engines directly equates to more awareness, leads and revenue for your business. Search Engine Marketing (SEM) is a set of marketing methods designed to increase visibility of a Web site in search engine results pages (SERPS). Pixel offers a diverse array of finely tuned performance programs to obtain the search engine results you need.

MANAGED SMS MARKETING

The SMS Marketing solution can be applied to virtually any business model and can also be used by non-profit organizations, private sector and government agencies. Businesses can promote a positive image by addressing customer needs in a personalized, fast, flexible and efficient manner. We encourage our clientele to adopt it in their overall marketing strategy.
Text messaging has been estimated to be 10 times more effective than newspaper advertising and 5 times more effective than direct mail as they are targeted and always read.

Text messaging can help to breathe new life into your existing print advertising and/or direct mail campaigns and add a level of interactivity that will be sure to attract new customers and capture market share.